Definition
OnlyFans is a paid subscription platform where studios publish paywalled content and interact with subscribers via posts and direct messages. It is widely associated with adult content but also includes fitness, music, comedy, and cooking (Wikipedia, Business Insider).
How studios earn
Studios keep 80% of earnings; OnlyFans takes a flat 20% commission across revenue types (overview, commission detail, payouts).
- Monthly subscriptions (fans pay recurring access fees).
- Pay-per-view (PPV) posts and messages.
- Tips sent directly from fans.
- Livestreams and custom content.
Verification and safety
Studios must pass ID verification (government-issued ID plus selfie) and be 18+. Fans are age-checked via payment methods; two-factor authentication and content moderation are emphasized (Social Rise guide, Pleazeme age verification).
Referral program
OnlyFans offers a referral program where referrers earn 5% of a new studio's earnings for their first 12 months, capped per studio (reference, community notes).
Payouts and pricing
Studios set subscription prices (commonly $4.99-$49.99). Payouts are available after a short pending window and typically arrive in a few business days; auto-payouts can be enabled (payout mechanics, commission breakdown).
Scope and trajectory
As of 2024-2025, reports cite hundreds of millions of registered users and continued growth; studios span mainstream and adult verticals, and OFTV provides safe-for-work streaming (Wikipedia, Business Insider).
Takeaway
OnlyFans is a subscription-first studio platform with multiple revenue streams, strict age/ID verification, and a simple 80/20 revenue split. Success depends on consistent posting, fan engagement, and diversified promotion beyond the platform (Superstudio perspective).
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